Don Manolo

A full scale brand development for Don Manolo, a premium meat retailer based in San Carlos, Costa Rica.

Service:
Branding & Visual Identity
Industry:
Premium Meat Retail
Year:
2019
Don Manolo

Objective:

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We set out to build a brand that embodies Don Manolo’s commitment to quality, tradition, and premium craftsmanship.

  • Create a strong visual identity rooted in heritage and authenticity.
  • Develop packaging and collateral that elevate the customer experience.
  • Build a brand system adaptable across digital and physical touchpoints.

Ultimately, we transformed Don Manolo into a symbol of trust and excellence in the premium meat industry.

Results:

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We delivered a bold, cohesive brand that resonated deeply with customers and the market.

  • Designed a distinctive logo and mascot reflecting tradition and quality.
  • Created packaging and materials that strengthened shelf presence and brand recall.
  • Garnered widespread acclaim and positive engagement across digital channels.

The result was a powerful brand that stands out and drives lasting customer loyalty.

"The brand development for Don Manolo exceeded our expectations. The new identity perfectly conveys the quality and authenticity of our products.”
Ronny Vega
CEO

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