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Reina Mora
We transformed the chaos of 2020 into a bold testament of Puerto Rican resilience, turning a year of hardship into a label that ignited hope, unity, and collective pride.
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Objective
We designed label that honored the resilience and spirit of Puerto Ricans during 2020, turning painful memories into a symbol of collective strength and unity.
- Use illustration to highlight key events that impacted the island.
- Create a design that sparked conversations and reflection among consumers.
- Build deeper brand connection through cultural authenticity.
Ultimately, this project wasn’t just about selling beer—it was about connecting people through a shared experience and celebrating the enduring strength of Puerto Rico.
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Results:
The label sparked conversations and brought people together around a shared story.
- Increased visibility on shelves.
- Strengthened brand reputation for authenticity.
- Became a beer that celebrated resilience and gathering again.
Ultimately, this project helped transform a difficult year into a chance to reconnect, celebrate community, and look toward the future with hope.
"Your team brought our vision to life with incredible artistry and care. You didn’t just design a label, you helped us tell a story that deeply resonated with our community.”
Carlos Ayala
Owner
Next Project
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