Santo Pancho

Objective:

To create a bold, culturally authentic brand identity that elevated Santo Pancho Elotes from a local street vendor into a vibrant, memorable experience.

• Inspired by the energy and iconography of lucha libre culture.
• Developed a playful mascot and packaging system highlighting the spirit of Mexican street food.
• Designed consistent, eye catching visuals across physical and digital touchpoints.

Ultimately, the objective was to make Santo Pancho instantly recognizable, sparking curiosity and building lasting connection with customers.

Results:

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The new branding energized Santo Pancho Elotes, transforming it into a standout street food brand that captured attention and grew its audience.

• Created bold, playful visuals that resonated with customers and built buzz.
• Elevated brand recognition through impactful packaging and social media presence.
• Strengthened emotional connection with consumers by celebrating Mexican culture and tradition.

As a result, Santo Pancho became more than just a food stand. It became a memorable symbol of flavor, culture, and community.

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